Our operation is thrust upon the foundation of Three Joys - the Joys of Buying, Selling, and Creating. The Three-joy philosophy encapsulates our eagerness in providing products and services of highest quality, which are available to the customers at reasonable prices.

This year remains a challenging one, even more so for the automobile industry. In response to the changing dynamics in the marketplace, Honda constantly revises its business strategy to stay resilient. This strategic approach helps us to secure a cohesive business operation, especially during such uncertain times. The result is clearly manifested in our encouraging first quarter performance that put Honda as the No.1 brand in the non-national passenger car segment.

Despite the unprecedented economic downturn, Honda strives to improve the quality of its products and services, which are above the market's expectations. Known globally as one of the creators of advanced technology that is fuel efficient, Honda is confident of securing the market's trust and confidence. We are pleased to inform you that delivering absolute customer satisfaction - Customer Satisfaction Number One will continue to be our top priority.

While providing you with the best, Honda is also mindful of the current environmental challenges. Therefore, we will continue to keep you posted on the evolution of greener technologies, which aim at creating a sustainable future for generations to come.

Honda also takes pride in being a corporate citizen that cares. We strongly believe in giving back to the society with our active involvement in CSR (corporate social responsibility) initiatives in spite of financial circumstances by widening our CSR scopes to reach out to more local community.

We are grateful to our loyal customers as well as faithful business associates that Honda has grown to be a well accepted and world-renowned brand, one that the Malaysia society wants to exist. Hence, it is incumbent on us to foster this gift of trust in the future.

I hope our website will be a bridge to help you understand us better. Allow us to hear back from you as well. Your feedback is much valued.

Toru Takahashi,
Managing Director & Chief Executive Officer

Honda Malaysia Sdn Bhd