About Honda - CEO's Message

Meeting Needs and Enriching Lives

The Power of Dreams. There could not have been a better phrase that captures the essence that makes Honda, unique. This is because dreams inspire us. And realizing dreams fuels our determination as we embrace challenges to bring joy to our customers and society. At Honda Malaysia, this is no different.

Since our establishment in November 2000, Honda Malaysia has always challenged ourselves to fulfil customers’ expectations in our products, technologies and services. Mindful of this, we have our eyes firmly focused on producing products of the highest quality and at a reasonable price.

We are also constantly raising the benchmark of technological innovation, and striving to achieve it. More than this, Honda Malaysia is also moving towards our Vision 2010 which is Honda’s vision on striving to become a company that society wants to exist by achieving new value, glocalization and commitment to the future. Our aim is to be number one in value creation worldwide by providing genuine satisfaction to greater numbers of customers.

Vision 2010 is Honda’s guiding inspiration to realize our responsibilities of creating and delivering products of value. In realizing dreams through this vision, our goal to develop technologies that the world will truly appreciate will be fulfilled as Honda constantly puts its focus in the arenas of safety, corporate citizenship and environment.

Riding on these themes, Honda Malaysia continuously inculcate a Challenging Spirit to improve the quality of work through greater teamwork as we strive towards our target of achieving number 1 in customer satisfaction.

Ultimately, we want to bring more joy to the people around us and be recognized as a company that society wants to exist.

On behalf of Honda Malaysia, I invite you to journey with us as we chart the milestones of firsts in our continuous forward thinking and technological advancement.


Atsushi Fujimoto,
Managing Director & Chief Executive Officer

Honda Malaysia Sdn Bhd

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